A little bit about me

I am an innovative and   communications professional, award-nominated  Certified Graphic Designer (RGD), and creative strategist who thrives on bringing clarity to complexity. Throughout my career, I've partnered with organizations across defence, public safety, healthcare, wellness, education, technology, government, and the non-profit sector – translating complex ideas into communications that people understand, trust, and can connect with.

My approach always starts with people. I ask questions, listen carefully, and work to understand

the audiences behind the message before shaping

the strategy, the story, and the experience. Whether it's developing a brand, creating a communications strategy, designing a campaign, or building visual content – my goal is always the same – to create communications that are clear, consistent, and have

a lasting impact.

I'm also fuelled by clever, functional, and accessible design, creative writing, mentoring creative minds, stretching myself personally and professionally—sudoku and a really, really good cup of Earl Grey tea.

I also have a soft spot for black Labs and charming graphic design humour. #iShotTheSerif